I think this is a new foundation from SheaMoisture which I stumbled upon while checking out SheaMoisture products at TARGET. While I’ve tried and love many SheaMoisture hair and skin care/body care products, I’ve never tried their makeup although I’ve always wanted to. I was actually looking for some makeup to try from this brand when I stumbled upon these serum foundations and ordered Cocoa. But it turned out to be about a shade too dark so I went back and ordered Ebony and I’m thinking of getting a third.
If you’ve wondered about this serum foundation, here’s my SheaMoisture Weightless Shea Serum Foundation review. This comes in a 1 fl. oz. plastic tube with a pump.
Serum foundations really made a big splash in 2015 and are expected to continue to be a force to be reckoned with in 2016. Serum foundations give you the benefits of a skin serum as well as a foundation. They are designed to be lightweight but packed with pigment so you get the feel of a tinted moisturizer with the coverage of a liquid foundation.
Serum foundations are perfect for the “no-makeup” look or airbrushed look that most people covet. The serum part means that they are packed with skin nourishing skincare ingredients that you would find in a skincare product although they are not meant to replace your skin care products.
SheaMoisture Weightless Shea Serum Foundation is a light, silky, fluid formula that blends easily with fingertips or a makeup sponge to provide light to medium coverage with a natural finish. Shades stay true. No ashy look. Feels comfortable, almost undetectable on the skin. Formulated with natural ingredients and blended with moisturizing Shea Butter and antioxidant-rich Vitamins C & E to nourish and protect the skin.
Key Ingredients: Nourishing Shea Butter, antioxidant-rich Vitamins C & E to help brighten and protect the skin.
• Does NOT contain: Parabens, Talc, Gluten, Sulfates, Silicone, Phthalates, Mineral Oil and Synthetic Fragrance.
• Hypoallergenic. Noncomedogenic. Dermatologist Tested.
My skin type
I have combination/oily skin with a very oily T-zone as well as cheeks. So common wisdom would be that I should stay away from this SheaMoisture Weightless Shea Serum Foundation since it contains oils. But I love oils and use various kinds in my skin care. I am no longer in a constant battle with my skin’s oil production because this is a battle I will lose each and every time so I try to work with it by using oils.
So while I can achieve a matte finish to my makeup, I generally prefer a slightly dewy look but unfortunately most “dewy” looks on me look greasy which is why I usually overdose on mattyfying powder.
But the right dewy finish to my skin almost seems to slightly “calm” my oil production although I still get oily but it seems like it’s not as bad.
This SheaMoisture Weightless Shea Serum Foundation is the perfect foundation for me for creating that amazing dewy/glowy look that I like. But if you prefer a matte finish and avoid all oils, this foundation is NOT for you! Don’t say I didn’t warn you.
I love this serum foundation from SheaMoisture so much that I seriously thought about making this my product of the month but I couldn’t wait to do this review till the end of the month but it was definitely a serious contender.
I see about twenty shades being carried by TARGET most of which are only available online. The shade range is amazing from light to dark and I’m pretty sure most black women will be able to find a suitable shade.
While Cocoa is the deepest shade, there are other shades very close to this such as Ebony and Praline so this is not like one of those brands which if they even have a very deep shade, they only have one deep shade. SheaMoisture has various shades for chocolate skin and not just one. See swatches of ebony and cocoa below.
While cocoa is slightly too dark for me, I can still use it on my skin if I use a very small amount and a small amount definitely goes a long way. When I got ebony, I thought it was also slightly too dark and too red but as long as I use a small amount, I’m good. The more I use ebony, the more I love it and I’m still thinking of getting a third foundation (praline or sable).
But I’ve discovered that I love using Cocoa as a contour and setting it with my Ben Nye Powder in Ebony to take the shine away.
Unlike most SheaMoisture products that are notorious for their strong smells, this foundation has a very faint scent that I barely notice.
Although I love my beautyblender, I had to put this to the side because I got better application with my foundation brush. I may use a dry sponge after using my foundation brush but this step is totally unnecessary because my foundation brush gives a nice application.
The main reason that I do not use my beautyblender with this SheaMoisture Weightless Shea Serum Foundation is because I only use a small amount of this foundation and its recommended to use a small amount first – I dot a little foundation on my nose, chin and cheeks and buff into my skin.
What I use on my forehead is whatever is remaining on the brush and I have achieved the perfect coverage I need with this method. I only add a little bit more product to certain areas that need it and not my entire face. A sponge would absorb too much of the product and not give an even application because of the little product used.
Per the claims, this is a light to medium coverage foundation but with enough pigment to make one application layer enough. It is buildable but I would recommend using only one layer unless you find the right shade and undertone in this foundation. Ebony is a little too red so I usually only apply one very light layer which is usually enough for me because it gives me such a fabulous skin like, airbrushed look.
I usually use a skin tone matching concealer for the few areas that I need more coverage and a one shade lighter concealer underneath my eyes.
As I’ve mentioned this SheaMoisture Weightless Shea Serum Foundation, I love the finish of this foundation and I’ve fallen back in love with liquid foundations due to this foundation. Stick foundations have been my favorite formula but I’ve been using this serum so much while ignoring my stick foundations.
This SheaMoisture Weightless Shea Serum Foundation is long wearing and I was surprised that it continued to look good even after several hours of wear. It’s also long wearing whether you use a primer or not. When I applied it on top of my moisturizer, when I washed it off 8 hours later, it still looked like it could last a few more hours.
I also tried it with various primers and though the primer you use may matter, you’ll still get long wear. I probably got the best wear using my Yves Saint Laurent Touche Eclat Blur Primer which after ten hours of wear still looked like it could go for another ten.
When I used the Rimmel London Stay Matte Primer, though I had to blot less, while long wearing, by the 10th hour, my makeup looked like it was about to start breaking down.
Since this is a foundation that contains oil, it is meant to give you a dewy finish (but not oily). You can certainly use powder to completely remove any shine but I preferred the slightly dewy look but because I am oily skinned and rely on my powder, I set it with a light dusting of powder but not as much as I usually use with other foundations.
By about the second hour of wear is when I started to look more greasy than dewy but this also depended on the type of primer I used. I could wait 3 hours with my mattifying primer. To blot, I also only pressed facial tissue lightly on my face so as to retain the integrity of the dewy finish. I didn’t use powder, oil blotting sheets or my favorite Mally Poreless Face Defender because I wasn’t going for a matte look just the removal of excess oil.
- An amazing dewy finish which is not too greasy but which looks just right.
- It gives my skin an amazing finish to my skin which looks so skin-like and airbrushed.
- It is indeed so weightless that it doesn’t feel like you are wearing any foundation.
- At $14.99, some may consider it inexpensive.
- No negative skin reactions from using this foundation for several days.
- Lightweight formula.
- Comes with a pump.
- You only need a small amount of the foundation for your entire face.
- Does not change color as you wear it.
- It didn’t really cover up skin imperfections such as large pores or fine lines but unlike other foundations I’ve used, it did not emphasize them.
- If you have oily skin, you will need to blot and while I’m loving this foundation right now in the winter and I will probably continue using it in the spring and maybe fall, this foundation may be a disaster for me in the summer with my excessive oil production and sweating. I will have to test it out though I think because of the oil content, the water from sweating should not completely obliterate the foundation but we shall see.
- The $14.99 may be expensive for some people for a drugstore foundation.
- This is not an oil-free foundation if this is a concern for you.
- Transfers like a mother which is probably made worse because it contains oil and oil is a makeup remover.
I’m completely in love with this SheaMoisture Weightless Shea Serum Foundation and highly recommend it. But if you hate oil, this is not the foundation for you.
This gives me the perfect airbrushed slightly glowy/dewy look that I like and I really hate putting anything on top of this foundation (powder, blush, concealer) because it looks so good on its own but I have to because I have oily skin (powder) and some hyperpigmentation (concealer) which is not completely covered by this foundation.
Despite the price it is comparative to some of my high-end foundations and even better than some. I can definitely wear this for day-to-day or for special occasions.