Too Faced Shadow Insurance Review

too faced shadow insurance reviewMy first introduction to eyeshadow primers began with the original Urban Decay Primer Portion which truly amazed me at how it kept my eyeshadow from creasing. The Primer Portion lasted me years since I don’t like to wear eyeshadow too often but the little that remained finally dried up a few years back and although I loved what it did and it lasted a long time, I was hesitant to spend that much on a primer. (This was before the availability in travel sizes).

That began my venture into other cheaper primers especially since I’m not such a stickler about eyeshadow not creasing since I have on occasion even used concealer which really doesn’t do much to prevent eyeshadow from creasing. I do have a few inexpensive eye shadow primers that I use every now and then but none of them compared to the UD Primer Potion.

too faced shadow insurancetoo faced eyeshadow primer

I probably wouldn’t have thought to get this Too Faced Shadow Insurance primer if it didn’t come in a Too Faced makeup set that I bought recently. Since it was included, I couldn’t wait to see how this compared to the UD Primer Portion. With that said, here’s my Too Faced Shadow Insurance review.

Too Faced Shadow Insurance Review


Shadow Insurance locks down eye shadows, intensifying color to ensure waterproof, crease- , and fade-proof coverage for up to 24 hours. The ultra-lightweight, colorless formula glides effortlessly onto lids, leaving a smooth, even canvas for budge-proof shadow application.


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Glyceryl Triethylhexanoate, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol. May Contain (+/-): Mica, Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).


It does have a chemical-like smell which is thankfully not too strong.


It’s very lotion-like which makes spreading it a breeze without pulling or tagging at the skin. All you need is a very small amount to cover both lids.

too faced shadow insurance primer swatches


This is beige colored which I didn’t like until I spread it on my lids. It does not impart any color to the lids at all. It absorbs into the skin very quickly and dries clear.

My results

Honestly this Too Faced Shadow Insurance is right on par with the Urban Decay Primer potion. I have oily lids and when I tell you that my eyeshadow remained creaseless and the same intensity as when I applied it, it was unbelievable.

It does state that it’s 24+ hour anti-crease but I would be crazy to wear eyeshadow for that long so while I don’t know whether the claims of 24+ hours without creasing are true, I can say that after wearing this for 9+ hours, there was zero creasing and my eyeshadow maintained the same intensity as the first time I applied it.

Completely loved this Too Faced Shadow Insurance and would recommend it. The only negative that I can think of is that it costs $20 for 11g/0.35 oz. which some including me consider pricey. But it works so it’s definitely worth the price since nothing cheaper even comes close to the longevity of this primer.

You can buy this Too Faced Shadow Insurance from Too Faced, Beauty Brands, Sephora, etc.

What are your favorite eyeshadow primers? Comment below.

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